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Design is a creative process on which aspects like functionality, easiness, concept and usability must be considered to generate a practical solution that fulfill the customer needs and also add an extra value.

Sometimes the design of a product is wrong and difficult to use, the result of a bad design is that people must change their “natural” or “normal” behavior to adapt and use a bad designed product. Maybe would say “It’s obvious” but the things that are obvious to some people are completely wrong for other people so a good design is not only pretty and beautiful, the objective of the products must be that people feel comfortable to use them and those products must be useful instead of causing more troubles.

Which is the correct button ???


There is one time when all companies must update, change or reestablish their designing process in order to generate products with an extra value that will be appreciated by the users. As Matias Duarte, Director of user experience in Android mentions in a video of Google fixed its design process and started making beautiful apps  “Design is not just about making things more useful, is not just about making things more beautiful… is about figuring out really figuring out what is the real thing to make and how to make it right.”

Good design, easy to understand.


I think that the process to improve and adapt a design to a different environment depends a lot on the goal that the designing team has in mind. For example, in the video about Google, the changes were done by many people in different teams working together and pursuing the same goal. The feedback is very important if we want to improve our design.

Now the question is how to avoid making the same mistakes in our designs? The answer is not easy or already established but some the most important thing when designing a new product is to make it functional and be sure that your product generates a great user experience!!


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